History of SEO

In this article I will cover experimental start of the Internet, the commercialization of this technology now, and what the project is happening that threatens the future on the Internet.
Before you start talking about the Internet, I would like to define what the Internet, which is dominated by it, and what the economic impact of this technology. The Internet is made up of all data networks using IP, which operate in a seamless network for their collective users. [Krol 3] This means that the federal networks, commercial and institutional compose all parts of the Internet. This network is connected by telephone lines, cable lines or satellite. These, the lines of wire or pipeline signals from the server computer to the server computer until the service to send electronic data to a computer. Internet Safety and Internet Society (ISOC). [4 Krol], Internet Society, the purpose, according to Ed Krol, is to promote the global exchange of information through Internet technology. Another public body of the Internet Architecture Board (IAB). [5 Krol]
It was not until 1996, when the concept of SEO was born. Studies that have approached the United States largest and larger than SEO, which is exactly today. Internet and its applicability in the world was just a little rhythm, where the download of web sites was one of the licensees of time on a 56k modem. The Internet was just a button marketed in the United Kingdom. Internet does not look and Development until 1996, it was considered at small size. In 1996-97, the only search engine that became famous and known Alta Vista, Google was not known and is not used as Alta Vista, and it is only through the very narrow concept. That was when Google think something, and now Google is the only source, searching eyes.
Virtually all good things come to an end. The strategies that were once standard in Search Engine Optimization (SEO) finally ended when individuals with fewer scruples than a box of cornflakes manipulated the system to their advantage. Some of the above optimization methods were a simple alphabetical list, such as a phone, but by 1996 web site programmers tried their luck at placing specific keywords in some parts of the lineup and started learning the manipulation that had some influence on the ranking of the site. A variety of algorithms have been used in 1997 that allowed programmers to crack the SEO code at Excite. These programmers are able to produce results for their clients at will. What began as based on helping customers ultimately leads to bad systems that sought a corner on site rankings to the exclusion of any other competitor.

How to Automatically Track Your Google Positions in Microsoft Excel

If you have a website then it is a good idea to keep a track of your search engine positions for key phrases that people search for and that bring you traffic. For any SEO professionals this is especially true.

Some people use commercial products for this task, others use online services, but there is a free way to do it. Well, free if you already own a copy of Microsoft Excel, that is!

Before we get into the solution, my apologies to the guys at Webmaster World for singling you out. That particular website ranks nicely in all the test terms, so it became useful to use as an example!

How to Use the Spreadsheet

1. · If you want to use this spreadsheet, first download it from here and open it up in Excel.
2. · Write your website's host name in cell B2.
3. · Enter your search terms in cells B4, C4, D4, and so on (as many as you like).
4. · Select the example rows 5-12 and press Del to clear the contents (If you use the “right-click, delete” approach the chart will become smaller, so resize it back).

· Press Ctrl-Shift-U to refresh the results.

How it Works

If you look at the macro code, there is a fair amount going on under the hood, but it is fairly straight forward.

Essentially what we are doing here is “scraping” the search result then looking within the returned content for specific strings (our links). This approach can be used for a lot of useful purposes so it is worth investigating.

The Macro Code

The main macro subroutine AddCurrentRankingsRow first retrieves the website URL, and locates the data in the sheet. Then it adds a new line for today's date, and works on the term columns:

term = sheet.UsedRange.Cells(4, col).Text

rank = GetCurrentRanking(term, myurl, 3)

sheet.Cells(newRow, col).Formula = rank

For each term column, the subroutine fetches the term itself, then looks at the SERPs (Search Engine Result Pages) to find the rankings of our website, and finally writes it to the respective cell. The subroutine GetCurrentRanking figures out the ranking by iterating the SERPs as long as our website does not appear in the results. When our website appears in the results, it calculates and returns the ranking:

While pagenum <>

pagenum = pagenum + 1

url = BuildSERPURL(term, start)

page = FetchPage(url)

If FindRank(page, myurl, count) Then

GetCurrentRanking = start + count

Exit Function

End If

start = start + count

Wend

GetCurrentRanking uses three handy but simple utility functions:

• BuildSERPURL - This generates the URL of a SERP for a specific term, starting at a certain result number.
• FetchPage - Uses Microsoft's WinHttp library to do a HTTP ‘GET’ request and fetch the SERP's HTML contents.
• FindRank - Finds the position of our website in the organic results in a page.

FindRank is specific to Google results. It disregards the paid advertisements and counts result links. The organic result links are in the form …

...

… so the function just extracts the URL from those links. This function can be easily adapted to other search engines like Bing or Ask.com, but it will require some programming tweaks to work.

How to Run the Macro Automatically

You may want to run the macro automatically, without the need to press Ctrl-Shift-U. In order to do so, add the following subroutine after all the code:

Private Sub Workbook_Open()

AddCurrentRankingsRow

End Sub

This will run the macro every time you open the file, which means you will always see the most updated data.

All above information from : searc hengine people

Blog Oriented Design for the Web

All web sites are built in response to many needs

Basically, the network is an information tool. People post stuff - to - in response to the need for information. Success depends on meeting these needs. Please note that the information can be "hard", such as flight times from London to Boston, or "soft" as the image quality of the company's product or service. Your site might have information that people want, it can be information that you want them to be not necessarily want, or you may wish to obtain information from them. Your site might be a way to transfer data between different users. (Or all of these things at the same time!) It's very important to understand that all types of sites to try to solve a variety of needs. Publisher is a need, that leads them to publish (to earn money, to gather information, promote the brand). Site visitors will be required (to earn money, to be successful at work, is to entertain).

Pursuit of goals drives all behaviour

People visit web sites because they want to achieve something, a certain state, usually having got something or having done something.
As a commercial web site publisher, your business goals (strategic or tactical objectives) drive everything you do.
It’s your goals that influence whether you, as a web user, click on a particular link or take the time to look around a web page.
No-one goes on shopping sites for the fun of using the site’s interface. We do it to find bargains or to buy specific products. Those finds help us to feel a certain way (smart, fashionable, relaxed, excited). The site is simply a means to an end.

Case study: booking train tickets

There are many websites that allow me to train tickets, but that39s not the point I am trying to achieve when using these sites. Usually train tickets for the end of the night to travel the next morning. My goal is to sleep as soon as possible relaxed knowing that my ticket will be ready when I arrive at the station the next day and that will achieve this goal by controlling my train tickets quickly and safely, and get feedback that my request successfully. Advertisers have long known that lifestyle choices of most consumer spending decisions, from clothes to cars to bottled water. That39s why advertising uses images of the states of life possible, the goals that consumers can access with the purchase. Focus on the goal of design is the design process specifically and consciously to allow users to achieve their goals.

Level Introductory through Advanced

It is required reading for anyone interested in interaction design, design-oriented objectives and design of user interfaces. Written by Alan Cooper, one of my hero and founder of the discipline of interaction design, and Rob Reimann, another expert communicator who has worked with Alan Cooper Interaction Design. About Face 2.0 is the second major release of basic text on creating clear and usable software. Its principles and examples apply to Web pages and applications and desktop applications. This book will give you a solid grounding in all aspects of interaction design, the basic discipline to address the problem through techniques based on the target and the right to design the user interface. This does not mean that it is a difficult book: it is very well written and easy to consume. I can not recommend enough.

Seo Addons for Drupal, Joomla and Wordpress

Seo Addons for Drupal, Joomla and Wordpress

Drupal, Joomla and Wordpress are very popular and powerful content management systems. They are all written in PHP, support the MySQL DBMS and are built on a modular architecture that allows for extending them with additional functionality.

There are hundreds of free add-ons (modules, components, plugins) available for each of these three systems. Some of them are especially useful when it comes to optimizing your website for search engines.

Below you find a selection of such SEO related add-ons for Drupal, Joomla and Wordpress listed in alphabetical order, including tools for search engine friendly URLs, meta tag generation, social bookmarking services, performance tuning, user tracking and statistical analysis. Add-ons related to search engine friendly URLs usually require mod_rewrite to be enabled on your Apache web server.

Have fun playing around with these tools and bear in mind that none of them is a replacement for the most powerful SEO technique, which is creating valuable content.
Drupal Modules

1. Seo Friend is meant to be used along side existing Drupal SEO modules to make them more effective. This module does not replace functionality available in the SEO Checklist and SEO Compliance Checker modules.
2. Seo Compliance Checker checks node content on search engine optimization upon its creation or modification. Whenever a publisher creates or modifies a node, the module performs a set of checks and gives the user a feedback on the compliance of the rules.
3. Seo Checklist provides a checklist of good Drupal SEO (Search Engine Optimization) best practices. Maximize the presence of your Drupal website in the major search engines like Google, Yahoo, Bing, etc.
4. Block Cache creates cached versions of each block displayed on your website. For each cached block only one SQL query is executed thus reducing server load resulting in better performance and faster delivery of content.
5. Find URL Alias is a utility module that lets you search for particular URL aliases. This module requires the core path module which enables search engine friendly URLs for your site. Find URL Alias is especially useful when there are many aliases stored in your database. But keep in mind that changing URLs is something you should avoid.
6. Google Analytics integrates Google’s powerful web statistics tracking system with your website. The module enables you to selectively track users by role.
7. Meta tags allows you to define site wide meta tags and specific tags for each piece of content (node). If you use the core taxonomy module (you really should do) meta tags can be assigned automatically by using the terms (tags) you use to categorize your content.
8. Pathauto automatically generates path aliases based on the modules settings. A very powerful module that lets you define different URL patterns based on content types. In the latest version also allows to filter common words. Requires the core path module.
9. RobotsTxt is useful if you run multiple Drupal sites from a single code base and want to have different robots.txt files for each of them.
10. Service links automatically adds links to social bookmarking and blog search services to your content. You can select which services you want to link to, restrict the display based on content (node) types and whether to display links in teaser and/or full page view.
11. URLify automatically generates the path alias for a piece of content based on its title using JavaScript. Requires the core path module. I lightweight alternative to pathauto.
12. XML Sitemap generates an XML sitemap which complies with the sitemaps.org specification. The relative priority of each piece of content is calculated based on content type, number of comments, and promotion to front page. The values of each of these factors can be set in the admin section of the module.

Joomla Modules, Components, Plugins

1. Content Search Seo Plugin is based on the official search content plugin, and add some seo features. It will generate page title, meta description and meta keywords dynamicly according to the search keywords and search results.
2. SEO Canonicalisation Plugin enables site ‘canonicalisation’, which means that when a user hits your site from another domain than your preferred.
3. SeoSimple simply takes the starting chunk of text from the page’s content and applies that as the value for the meta description tag in the page’s head.
4. Seo Generator automatically generates keywords and description by pulling text from the title and/or the content to help with SEO.
5. Seo Keyword link is very useful to improve the internal pages SEO inside your site. you can define the limit of links to each keyword , NoFollow or DoFollow and open link in same window or new window.
6. Advanced SEF Bot for Joomla 1.1.x is a plugin that enables search engine friendly URLs. Since Joomla’s standard URLs are not really meaningful this one is a must.
7. Dynamic gSitemap is a PHP script that dynamically creates an XML sitemap of your site when GoogleBot visits it.
8. JoomSEO is a plugin that dynamically creates meta tags, changes the title tag on the fly, adds heading tags to content titles and more. Some of the configurable features include: show, hide or override keywords, site name, and content title, adjust element order in the title and heading tag selection.
9. LinX is a link exchange component that lets you manage a reciprocal link directory. Links that are submitted to your site are automatically checked and only added if there is a link back to your site. A large number of links to your website of course has an effect on the PageRank but what really matters are links from quality and trusted websites that have a similar target audience as your site.
10. MetaTags NX creates meta description and keyword tags for your content on the fly. Keywords are generated based on their frequency in the content and stopwords can be excluded.
11. Redirect component lets you redirect old urls to new ones and set their status codes. Remember, changing URLs often is a bad idea.
12. Website Validators Tool contains links to validation and site information services that help you make your website more standards compliant, see how you rank who links to you and more.

Wordpress Plugins

1. All in One SEO Pack Optimizes your Wordpress blog for Search Engines.
2. Seo Title Tag optimizes the title tags across your WordPress-powered blog or website. Not just your posts, not just your home page, but any and every title tag on your site
3. Seo Slugs removes common words like ‘a’, ‘the’, ‘in’ from post slugs to improve search engine optimization.
4. HeadSpace2 SEO is an all-in-one meta-data manager that allows you to fine-tune the SEO potential of your site.
5. Seo Friendly Images is a Wordpress optimization plugin which automatically updates all images with proper ALT and TITLE attributes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.
6. Seo Post Link makes your post link short and SEO friendly. It removes common words that are unnecessary for search engine optimization of your blog post link.
7. Seo Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.
8. Platinum Seo Pack Optimizes your Wordpress blog for Search Engines (Search Engine Optimization).
9. Simple Submit Seo / Social Bookmarking Plugin is for adding submission links for Digg, Delicious, Buzz, and Stumble to pages and posts.
10. Automatic Seo Links Forget to put manually your links, just choose a word and a URL and this plugin will replace all matches in the posts of your blog.
11. Seo for Paged Comments reduces SEO problems when using WordPress’s paged comments.
12. Seo No Duplicate helps you easily tell the search engine bots the preferred version of a page by specifying the canonical properly within your head tag.
13. 404 Seo Plugin gives you a customized, smart ‘Page Not Found(404)’ error message. It will automatically display links to relevant pages on your site, based on the words in the URL that was not found.
14. Add to Any adds links to a large number of social bookmarking sites to your posts.
15. GeneralStats is a statistics components that counts the number of users, categories, posts, comments, pages, words in posts, words in comments and words in pages. Useful for doing keyword research.
16. Google Sitemap Generator creates an XML sitemap of your website. In the current version homepage, posts, static pages, categories and archives are supported. Priority is automatically assigned based on the number of comments.
17. Gregarious is a social bookmarking plugin for Digg, Reddit and Feedburner with update checks via AJAX.
18. Popularity Contest is a counter for posts, categories, archive views, comments, trackbacks, etc. to determine the most popular pages of your site.
19. Technorati Tagging Plugin adds Techorati tags to your posts and enables you to display a tag cloud.
20. WP-Cache is a page caching system to improve your websites performance. Cached pages are stored as static files, reducing server load thus making your site faster and more responsive.
21. X-Valid attempts to convert posts and comments to valid XHTML. Read more on the benefits of Web Standards Compliance.
22. Search Engine query is trying to reduce the bounce rate of your blog and provide the visitor a better navigation experience.

If you know other free SEO related add-ons for Drupal, Joomla and Wordpress that should be mentioned here simply post links to them in your comments. I’d like to read about your experiences using these add-ons.

All about this post content from seoaddons so, Thanks for this.

How to Create Amazing Backlinks

In the post, they frustrated the link must have tried everything to build quality backlinks: free directories, your profile links, article submissions, comment spam, etc. But nothing works. Despite all their work of little value, they can not jump over their competitors in the SERPs, so they're pleading with others to share their secrets for building incredible, incredible, super fantastisk backlinks. The problem is that these secrets do not exist. There are no magic shortcuts, no hacks initiated highly classified obtain quality links to your website.

backlinks building requires great efforts. But the last thing that bums forum want to hear. They want a quick solution, and create something of value is much harder than slapping a signature on a forum post discussion thread. So the message often falls on deaf ears.



The first step to get backlinks is to discover the wonderful places that have great backlinks and link patterns. The logic is that good content attracts links, site owners feel compelled to share with your audience. So in this first step that finds pages with "Lotsa links" because they have shown to have a decent relationship content. To see what blog posts have attracted the arrival of the links, follow this process. Note: For this entire blog entry, we will use a hypothetical example of Jim's Pet Shop, an online store for pets who are looking to attract links, traffic and attention for its line of dog toys.