We will teach you that how to get top possion on google and other top search engines throug seo. We have so many grey hat tricks to achive your tageted keywords ranking. For more about SEO please contect us on jjmodi04@gmail.com with your requirement.
Jan 2, 2013
Dec 17, 2010
Most Important Item in SEO- Keyword Density
1. Choosing the Right Keywords to Optimize For
It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal. If you examine closely the dynamics of search results for popular one-word keywords, you might notice that it is so easy one week to be in the first ten results and the next one– to have fallen out of the first 30 results because the competition for popular one-word keywords is so fierce and other sites have replaced you.
Of course, you can include one-word strings in your keywords list but if they are not backed up by more expressions, do not dream of high ratings. For instance, if you have a site about dogs, “dog” is a mandatory keyword but if you do not optimize for more words, like “dog owners”, “dog breeds”, “dog food”, or even “canine”, success is unlikely, especially for such a popular keyword. The examples given here are by no means the ultimate truth about how to optimize a dog site but they are good enough to show that you need to think broad when choosing the keywords.
Generally, when you start optimization, the first thing you need to consider is the keywords that describe the content of your site best and that are most likely to be used by users to find you. Ideally, you know your users well and can guess correctly what search strings they are likely to use to search for you. One issue to consider is synonyms. Very often users will use a different word for the same thing. For instance, in the example with the dog site, “canine” is a synonym and it is for sure that there will be users who will use it, so it does not hurt to include it now and then on your pages. But do not rush to optimize for every synonym you can think of – search engines themselves have algorithms that include synonyms in the keyword match, especially for languages like English.
Instead, think of more keywords that are likely to be used to describe your site. Thinking thematically is especially good because search engines tend to rate a page higher if it belongs to a site the theme of which fits into the keyword string. In this aspect it is important that your site is concentrated around a particular theme – i.e. dogs. It might be difficult to think of all the relevant keywords on your own but that is why tools are for. For instance, the Website Keyword Suggestions Tool below can help you to see how search engines determine the theme of your web site and what keywords fit into this theme. You can also try Google's Keyword Tool to get more suggestions about which keywords are hot and which are not.
2. Keyword Density
After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.
Keyword Density Checker
Enter a URL
Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.
3. Keywords in Special Places
Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
a. Keywords in URLs and File Names
The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.
File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.com/dog-adopt.html is not as good as http://dog-adopt.net/dog-adopt.html but is certainly better than http://mydomain.com/animal-care.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.
b. Keywords in Page Titles
The page title is another special place because the contents of the tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the the page title in it.
<br />
<br />Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the <title> tag of the home page for the http://dog-adopt.net can include something like this: <title>Adopt a Dog – Save a Life and Bring Joy to Your Home , Everything You Need to Know About Adopting a Dog or even longer.
c. Keywords in Headings
Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.
There are no technical length limits for the contents of the,
It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with sites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal. If you examine closely the dynamics of search results for popular one-word keywords, you might notice that it is so easy one week to be in the first ten results and the next one– to have fallen out of the first 30 results because the competition for popular one-word keywords is so fierce and other sites have replaced you.
Of course, you can include one-word strings in your keywords list but if they are not backed up by more expressions, do not dream of high ratings. For instance, if you have a site about dogs, “dog” is a mandatory keyword but if you do not optimize for more words, like “dog owners”, “dog breeds”, “dog food”, or even “canine”, success is unlikely, especially for such a popular keyword. The examples given here are by no means the ultimate truth about how to optimize a dog site but they are good enough to show that you need to think broad when choosing the keywords.
Generally, when you start optimization, the first thing you need to consider is the keywords that describe the content of your site best and that are most likely to be used by users to find you. Ideally, you know your users well and can guess correctly what search strings they are likely to use to search for you. One issue to consider is synonyms. Very often users will use a different word for the same thing. For instance, in the example with the dog site, “canine” is a synonym and it is for sure that there will be users who will use it, so it does not hurt to include it now and then on your pages. But do not rush to optimize for every synonym you can think of – search engines themselves have algorithms that include synonyms in the keyword match, especially for languages like English.
Instead, think of more keywords that are likely to be used to describe your site. Thinking thematically is especially good because search engines tend to rate a page higher if it belongs to a site the theme of which fits into the keyword string. In this aspect it is important that your site is concentrated around a particular theme – i.e. dogs. It might be difficult to think of all the relevant keywords on your own but that is why tools are for. For instance, the Website Keyword Suggestions Tool below can help you to see how search engines determine the theme of your web site and what keywords fit into this theme. You can also try Google's Keyword Tool to get more suggestions about which keywords are hot and which are not.
2. Keyword Density
After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.
Keyword Density Checker
Enter a URL
Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK. If you attempt to optimize for a list of 300, you will soon see that it is just not possible to have a good keyword density for more than a few keywords, without making the text sound artificial and stuffed with keywords. And what is worse, there are severe penalties (including ban from the search engine) for keyword stuffing because this is considered an unethical practice that tries to manipulate search results.
3. Keywords in Special Places
Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal, if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!.
a. Keywords in URLs and File Names
The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about dogs, you will have “dog”, “dogs”, or “puppy” as part of your domain name. For instance, if your site is mainly about adopting dogs, it is much better to name your dog site “dog-adopt.net” than “animal-care.org”, for example, because in the first case you have two major keywords in the URL, while in the second one you have no more than one potential minor keyword.
When hunting for keyword rich domain names, don't get greedy. While from a SEO point of view it is better to have 5 keywords in the URL, just imagine how long and difficult to memorize the URL will be. So you need to strike a balance between the keywords in the URL and site usability, which says that more than 3 words in the URL is a way too much.
Probably you will not be able to come on your own with tons of good suggestions. Additionally, even if you manage to think of a couple of good domain names, they might be already taken. In such cases tools like the Tool below can come very handy.
File names and directory names are also important. Often search engines will give preference to pages that have a keyword in the file name. For instance http://mydomain.com/dog-adopt.html is not as good as http://dog-adopt.net/dog-adopt.html but is certainly better than http://mydomain.com/animal-care.html. The advantage of keywords in file names over keywords in URLs is that they are easier to change, if you decide to move to another niche, for example.
b. Keywords in Page Titles
The page title is another special place because the contents of the
c. Keywords in Headings
Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.
There are no technical length limits for the contents of the
, , , ... tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.
, ... tags but common sense says that too long headings are bad for page readability. So, like with URLs, you need to be wise with the length of headings. Another issue you need to consider is how the heading will be displayed. If it is Heading 1 (), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.
), generally this means larger font size and in this case it is recommendable to have less than 7-8 words in the heading, otherwise it might spread on 2 or 3 lines, which is not good and if you can avoid it – do it.
Dec 15, 2010
How People Share Content
We all know it’s good to share, right? Silicon Alley Insider recently shared some information with us on How People Share Content on the Web. The article took a look at some recent data released by AddToAny, a company that develops widgets that enable users to share content across various social media and other Web communication channels. It should come as no surprise that Facebook (24%), email (11.1%), and Twitter (10.8%) are among the most popular methods for sharing content on the Web today. This is significant information for any Web publisher or other organization that seeks to provide content for its users to share across the Web.
I think this information continues to support the argument that organizations need to open up more of their content for users. As you shift from free to paid content business models, you reduce the potential for information to be shared across all these channels. It’s clear that we’re in a sharing economy today when it comes to information. Unlike a child that’s overly protective of his or her toys, it appears that most of us grown ups are comfortable with sharing. If you take a closer look at the data from AddToAny, you’ll also see that social bookmarking and user-generated news sites like Delicious, Digg, StumbleUpon and Reddit are also among the top sources for sharing information online. If you’re not using a widget like AddToAny or Sociable (which we use on Journalistics), you could be missing a huge opportunity to share your content with a much larger audience.Will Sullivan recently wrote a great post on this topic for Poynter Online that discussed this topic in greater detail. In his article, Will takes a look at information provided by search engine marketing guru Danny Sullivan (no relation), suggesting that Twitter traffic numbers can be under reported by analytics tools like Google Analytics. I’ve found this to be true with this blog. I regularly track the number of clicks and “retweets” generated from posts I share through Twitter. In the case of clicks, I find the trackable URL shortening services I use (Tr.im and Bit.ly) often report more referrals than Google Analytics; often at a ratio of 3:1. I think this is important to point out, since Twitter can be a huge source of referrals to your Web content. In the case of this blog, Twitter is consistently a top referral source, despite information being under reported.
Back to the point of free versus paid content. Is it possible for users to share links to your premium content? Yes. Will it result in more people paying for subscriptions to your content? I have no doubt. However, you’ll reach a much larger audience if you make your content free for sharing. As a result, you’ll continually grow your audience. That much larger audience creates more opportunities for generating revenue than subscriptions alone. There are countless examples of this approach working for publishers of Web content. In my case, I know it’s true. We continually see an increase of more than 100% month-over-month in readers of our Web content. If I started to charge for content, I have no doubt our audience would atrophy and people would stop sharing our content. A larger audience has far more value than a smaller paid subscriber audience.
As a consumer of online content, I am also an active sharer of information I find interesting. I am 10 times more likely to share content I know my audience can easily access and share without a subscription. It’s the classic pay-it-forward model. When I find great information on a subscription site, I don’t share it. It’s too much of a burden on my audience to jump through hoops to read the article. I realize organizations need to find new business models that will help them achieve sustainability, I just can’t help but think paid content models will lose big in this sharing economy we’re in today.
Source...
I think this information continues to support the argument that organizations need to open up more of their content for users. As you shift from free to paid content business models, you reduce the potential for information to be shared across all these channels. It’s clear that we’re in a sharing economy today when it comes to information. Unlike a child that’s overly protective of his or her toys, it appears that most of us grown ups are comfortable with sharing. If you take a closer look at the data from AddToAny, you’ll also see that social bookmarking and user-generated news sites like Delicious, Digg, StumbleUpon and Reddit are also among the top sources for sharing information online. If you’re not using a widget like AddToAny or Sociable (which we use on Journalistics), you could be missing a huge opportunity to share your content with a much larger audience.Will Sullivan recently wrote a great post on this topic for Poynter Online that discussed this topic in greater detail. In his article, Will takes a look at information provided by search engine marketing guru Danny Sullivan (no relation), suggesting that Twitter traffic numbers can be under reported by analytics tools like Google Analytics. I’ve found this to be true with this blog. I regularly track the number of clicks and “retweets” generated from posts I share through Twitter. In the case of clicks, I find the trackable URL shortening services I use (Tr.im and Bit.ly) often report more referrals than Google Analytics; often at a ratio of 3:1. I think this is important to point out, since Twitter can be a huge source of referrals to your Web content. In the case of this blog, Twitter is consistently a top referral source, despite information being under reported.
Back to the point of free versus paid content. Is it possible for users to share links to your premium content? Yes. Will it result in more people paying for subscriptions to your content? I have no doubt. However, you’ll reach a much larger audience if you make your content free for sharing. As a result, you’ll continually grow your audience. That much larger audience creates more opportunities for generating revenue than subscriptions alone. There are countless examples of this approach working for publishers of Web content. In my case, I know it’s true. We continually see an increase of more than 100% month-over-month in readers of our Web content. If I started to charge for content, I have no doubt our audience would atrophy and people would stop sharing our content. A larger audience has far more value than a smaller paid subscriber audience.
As a consumer of online content, I am also an active sharer of information I find interesting. I am 10 times more likely to share content I know my audience can easily access and share without a subscription. It’s the classic pay-it-forward model. When I find great information on a subscription site, I don’t share it. It’s too much of a burden on my audience to jump through hoops to read the article. I realize organizations need to find new business models that will help them achieve sustainability, I just can’t help but think paid content models will lose big in this sharing economy we’re in today.
Source...
Essential Tools for Marketing
Press Release Distribution Services
Marketwire
The most bang for your buck from an actual wire service, Marketwire’s prices are lower than PR Newswire and Businesswire. This newer service is built for powerful online exposure, and you’ll enjoy the full online distribution with any geographical AP wire distribution. (Sometimes you can get statewide wire distribution for nearly the same cost as only your local metropolitan area.) It’s great for building inbound links – just choose the SEO Enhanced option.
PRLog
A good-performing free press release distribution outlet, PRLog press releases rank really well and for a really long time if they are written with SEO copywriting best practices. Press releases include three links, though they are URL based (starting with http) rather than text anchor. PRLog also lets you create your own newsroom where all your press releases reside, as well as an “about us” page and product showcase area. See ours here.
PitchEngine
A new PR-for-social-media site that promises to let you create and share press releases easily and for free and syndicate content to Google News. Lets you include HTML in your press release, so you can use keyword text anchor links. The site is marketing itself quite aggressively and will likely build a big presence quickly. The only catch is your release will disappear off the site after 30 days if you aren’t a paid member ($50/month for your own press room).
Social Networks
Facebook
Create a page for your business. Feed your blog in. Start a group. Get fans. Advertise to targeted users if your products appeal to the Facebook crowd (which is basically everyone nowadays). See using the new Facebook business page layout to learn more. Stop by our page and become a fan, too!
MySpace
Take a second look at this medium for social networking. According to MarketingProfs, more than half of MySpace.com users are 35 or older. Explore using MySpace for your business.
LinkedIn
Like a virtual Rolodex. Build your professional profile, link up with other professionals, join groups or even start a group. Participating in Q&A’s related to your profession is a great way to build credibility and visibility.
Ning
Build your own social network around your business. You may even get your network into the search engine results pages. Learn more about using Ning for business.
Read “Utlize Social Media to Gain Additional Exposure for Your Site” for more information about social networks and how they can drive targeted traffic to your site.
Social Bookmarking
Digg
Getting your content on the home page of Digg is one way to bump up your web site’s traffic by thousands within minutes. This can result in valuable links to your site. Start with this beginner’s guide to Digg.
StumbleUpon
Build friends and send them your articles to rate. More thumbs up will get your article shown to more people outside your network and can result in thousands of visitors every day. Tips for using StumbleUpon.
Reddit
Even if your content gets buried on Digg, it can flourish on Reddit – which can be a catalyst for jumping to the home page of other social bookmarking sites. Learn more about the types of topics that do well on Reddit.
Email Marketing
AWeber
AWeber makes it easy to start building your email marketing list, if you haven’t already. For less than $20/month, you can build unlimited newsletter lists, send unlimited email blasts, and email unlimited autorespond messages to up to 500 subscribers/list. (Then it’s $29/month up to 2500 subscribers.) Also offers a recurring 30% commission – a pretty good affiliate program for a service you’ll appreciate enough to recommend to others. (Disclosure note: the link above is our affiliate link. We’ve been using the service for 3 years now, after trying out Constant Contact and researching about 20 other providers! Most either do autoresponders or email blasts/newsletters – not both.)
Blogs
Your own blog
Write great content relevant to your business area that people will find useful. Use it to link to deep pages on your site to help them get indexed in the search engines. Build your thought leadership and let your customers get to know your business better. Try WordPress for an easy-to-use platform that’s also search engine friendly.
Others’ blogs
Read and comment on other blogs in your industry. Use your comment signature to link back to your blog or web site. Build relationships online and spread the link love from your own blog to others’.
Twitter
Micro-blogging. Update your status daily or a couple times a week. Use keywords in your posts and profile to help gain followers on Twitter quickly. Link to your unique content in your updates and take advantage of the multitude of new applications created to help you manage your Twitter experience.
Affiliate Marketing
Post Affiliate Pro
Traditionally links generated through affiliate marketing have not been helpful for search engine optimization - until Post Affiliate Pro, that is. This easy-to-use affiliate program lets you set up a referral program in minutes and keeps your links simple and search engine friendly.
Directories
The Open Directory
A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to your site.
Yahoo! Directory
This directory will set you back a couple hundred bucks a year, but its well worth it for inclusion.
Best of the Web Directory
This directory has been around a while and can pass along some good PageRank to your site.
Niche directories
Find the directories in your industry that pass along link juice. Some examples to get you started: www.sbdgraphics.com for ad agencies, web developers, printers and other graphics professionals, www.sbdpro.com for small businesses and businesses that serve them, www.cpapro.com for the accounting industry, www.seoalpaca.org for alpaca breeders, and so on.
Technorati
Claim your blog at Technorati to make sure it’s indexed in the blog search engines and have your updates broadcast across the network.
Your Own Web Properties
Create a knowledge center
Build a content area on your site where you can add articles regularly. This can be as formal as white papers or case studies, but it can also work with less formal articles, as long as they further your company’s thought leadership position and credibility. They will also boost your search engine rankings if you contribute regularly and ensure your site architecture is optimized. See how we’re doing this with SEO Advantage’s new knowledge center.
PowerReviews
People are going to look up user reviews whether on your site or elsewhere – might as well take advantage of the user-generated content for additional search engine visibility. You’ll also rank higher in trust with your efforts at transparency.
SurveyMonkey
Voting/polling/surveys. A tool of engagement that lets you gauge interest, measure customer satisfaction or just provide some fun. (People love to give their opinions.)
Awards & Contests
Enter them and host them. Winning an industry award can add to your credibility, and giving them out can get you lots of press coverage and links. Get creative.
Search Engine Optimization
Make sure your site architecture is optimized for maximum exposure in the search engines. Create link-building campaigns. Add to your content regularly. Enlist the services of a search engine optimization company to guide your efforts or handle implementation completely.
Research
Google
Designate the keywords you’d like to keep track of, and Google will send you alerts of news and pages indexed on those topics “as it happens” with Google News Alerts. You can also enter multiple terms at Google Trends to compare the general level of buzz around those terms.
AllTop
An “online magazine rack”, this site aggregates content and organizes it. Select your topics and have the latest content delivered to you, or just browse the site when you’re in research mode. Also, be sure to submit your site so it shows among the related content.
WordTracker
Find keywords with a more comprehensive tool than free pay-per-click research tools, which may skew results. A free trial will give you an idea of how it works.
Yahoo! Pipes
See who’s talking about your company or brand by pulling together RSS feeds from different sources around the Web using the beta Yahoo! Pipes. This handy video shows you how.
Analytics
You need to measure all your online marketing efforts. If you’re looking for a free analytics package, try Google Analytics or Yahoo! IndexTools. (Which is better?) However, you’ll probably want some help implementing and interpreting your analytics package to get the most from it – ask your SEO company if they offer this.
About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
Source....
Marketwire
The most bang for your buck from an actual wire service, Marketwire’s prices are lower than PR Newswire and Businesswire. This newer service is built for powerful online exposure, and you’ll enjoy the full online distribution with any geographical AP wire distribution. (Sometimes you can get statewide wire distribution for nearly the same cost as only your local metropolitan area.) It’s great for building inbound links – just choose the SEO Enhanced option.
PRLog
A good-performing free press release distribution outlet, PRLog press releases rank really well and for a really long time if they are written with SEO copywriting best practices. Press releases include three links, though they are URL based (starting with http) rather than text anchor. PRLog also lets you create your own newsroom where all your press releases reside, as well as an “about us” page and product showcase area. See ours here.
PitchEngine
A new PR-for-social-media site that promises to let you create and share press releases easily and for free and syndicate content to Google News. Lets you include HTML in your press release, so you can use keyword text anchor links. The site is marketing itself quite aggressively and will likely build a big presence quickly. The only catch is your release will disappear off the site after 30 days if you aren’t a paid member ($50/month for your own press room).
Social Networks
Create a page for your business. Feed your blog in. Start a group. Get fans. Advertise to targeted users if your products appeal to the Facebook crowd (which is basically everyone nowadays). See using the new Facebook business page layout to learn more. Stop by our page and become a fan, too!
MySpace
Take a second look at this medium for social networking. According to MarketingProfs, more than half of MySpace.com users are 35 or older. Explore using MySpace for your business.
Like a virtual Rolodex. Build your professional profile, link up with other professionals, join groups or even start a group. Participating in Q&A’s related to your profession is a great way to build credibility and visibility.
Ning
Build your own social network around your business. You may even get your network into the search engine results pages. Learn more about using Ning for business.
Read “Utlize Social Media to Gain Additional Exposure for Your Site” for more information about social networks and how they can drive targeted traffic to your site.
Social Bookmarking
Digg
Getting your content on the home page of Digg is one way to bump up your web site’s traffic by thousands within minutes. This can result in valuable links to your site. Start with this beginner’s guide to Digg.
StumbleUpon
Build friends and send them your articles to rate. More thumbs up will get your article shown to more people outside your network and can result in thousands of visitors every day. Tips for using StumbleUpon.
Even if your content gets buried on Digg, it can flourish on Reddit – which can be a catalyst for jumping to the home page of other social bookmarking sites. Learn more about the types of topics that do well on Reddit.
Email Marketing
AWeber
AWeber makes it easy to start building your email marketing list, if you haven’t already. For less than $20/month, you can build unlimited newsletter lists, send unlimited email blasts, and email unlimited autorespond messages to up to 500 subscribers/list. (Then it’s $29/month up to 2500 subscribers.) Also offers a recurring 30% commission – a pretty good affiliate program for a service you’ll appreciate enough to recommend to others. (Disclosure note: the link above is our affiliate link. We’ve been using the service for 3 years now, after trying out Constant Contact and researching about 20 other providers! Most either do autoresponders or email blasts/newsletters – not both.)
Blogs
Your own blog
Write great content relevant to your business area that people will find useful. Use it to link to deep pages on your site to help them get indexed in the search engines. Build your thought leadership and let your customers get to know your business better. Try WordPress for an easy-to-use platform that’s also search engine friendly.
Others’ blogs
Read and comment on other blogs in your industry. Use your comment signature to link back to your blog or web site. Build relationships online and spread the link love from your own blog to others’.
Micro-blogging. Update your status daily or a couple times a week. Use keywords in your posts and profile to help gain followers on Twitter quickly. Link to your unique content in your updates and take advantage of the multitude of new applications created to help you manage your Twitter experience.
Affiliate Marketing
Post Affiliate Pro
Traditionally links generated through affiliate marketing have not been helpful for search engine optimization - until Post Affiliate Pro, that is. This easy-to-use affiliate program lets you set up a referral program in minutes and keeps your links simple and search engine friendly.
Directories
The Open Directory
A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to your site.
Yahoo! Directory
This directory will set you back a couple hundred bucks a year, but its well worth it for inclusion.
Best of the Web Directory
This directory has been around a while and can pass along some good PageRank to your site.
Niche directories
Find the directories in your industry that pass along link juice. Some examples to get you started: www.sbdgraphics.com for ad agencies, web developers, printers and other graphics professionals, www.sbdpro.com for small businesses and businesses that serve them, www.cpapro.com for the accounting industry, www.seoalpaca.org for alpaca breeders, and so on.
Technorati
Claim your blog at Technorati to make sure it’s indexed in the blog search engines and have your updates broadcast across the network.
Your Own Web Properties
Create a knowledge center
Build a content area on your site where you can add articles regularly. This can be as formal as white papers or case studies, but it can also work with less formal articles, as long as they further your company’s thought leadership position and credibility. They will also boost your search engine rankings if you contribute regularly and ensure your site architecture is optimized. See how we’re doing this with SEO Advantage’s new knowledge center.
PowerReviews
People are going to look up user reviews whether on your site or elsewhere – might as well take advantage of the user-generated content for additional search engine visibility. You’ll also rank higher in trust with your efforts at transparency.
SurveyMonkey
Voting/polling/surveys. A tool of engagement that lets you gauge interest, measure customer satisfaction or just provide some fun. (People love to give their opinions.)
Awards & Contests
Enter them and host them. Winning an industry award can add to your credibility, and giving them out can get you lots of press coverage and links. Get creative.
Search Engine Optimization
Make sure your site architecture is optimized for maximum exposure in the search engines. Create link-building campaigns. Add to your content regularly. Enlist the services of a search engine optimization company to guide your efforts or handle implementation completely.
Research
Designate the keywords you’d like to keep track of, and Google will send you alerts of news and pages indexed on those topics “as it happens” with Google News Alerts. You can also enter multiple terms at Google Trends to compare the general level of buzz around those terms.
AllTop
An “online magazine rack”, this site aggregates content and organizes it. Select your topics and have the latest content delivered to you, or just browse the site when you’re in research mode. Also, be sure to submit your site so it shows among the related content.
WordTracker
Find keywords with a more comprehensive tool than free pay-per-click research tools, which may skew results. A free trial will give you an idea of how it works.
Yahoo! Pipes
See who’s talking about your company or brand by pulling together RSS feeds from different sources around the Web using the beta Yahoo! Pipes. This handy video shows you how.
Analytics
You need to measure all your online marketing efforts. If you’re looking for a free analytics package, try Google Analytics or Yahoo! IndexTools. (Which is better?) However, you’ll probably want some help implementing and interpreting your analytics package to get the most from it – ask your SEO company if they offer this.
About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
Source....
Dec 11, 2010
Canonical URL
A webpage can be accessed through two or more different URLs. The most common is the www vs non-www URL. For example, http://domain.com/about.htm and http://www.domain.com/about.htm will always (as far as all websites I encountered) lead to the same web page. There are other strings that can cause a web page to have more than one valid URL ("valid" means typing the URL will lead to a specific page) such as session IDs and trailing slash but those will be discussed in some of my future posts.
How Does it Operate?
The tag is part of the HTML header on a web page, the same section you'd find the Title attribute and Meta Description tag. In fact, this tag isn't new, but like nofollow, simply uses a new rel parameter.
This would tell Yahoo!, Live & Google that the page in question should be treated as though it were a copy of the URL www.seomoz.org/blog and that all of the link & content metrics the engines apply should technically flow back to that URL.
How Does it Operate?
The tag is part of the HTML header on a web page, the same section you'd find the Title attribute and Meta Description tag. In fact, this tag isn't new, but like nofollow, simply uses a new rel parameter.
This would tell Yahoo!, Live & Google that the page in question should be treated as though it were a copy of the URL www.seomoz.org/blog and that all of the link & content metrics the engines apply should technically flow back to that URL.
Subscribe to:
Posts (Atom)